The intriguing proposition of rhum agricole
Published: 16 April, 2025
In light of rum’s recent success, the subject of rhum agricole, the category’s quieter and less well-known cousin (at least outside La Francophonie), has swung back into the conversation at Harpers. Made minus the molasses, rhum agricole offers up a fresh, grassy and slightly green flavour from its sugarcane juice-only recipe. This in turn offers an undeniable point of difference to the traditional molasses-based rums which make up 98% of the world’s production, according to statistics from Markwide Research and its Global Rhum Agricole Market report.
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